North-West Region

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Report Dates: Thursday, January 19, 2023 - Wednesday, February 1, 2023  Number of People Polled: 1,312

All Progressives Congress (APC)
CANDIDATE
Bola Tinubu
Bola Tinubu
12
POSITIVE (+VE) RATING+
5
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
BAT23
-
Zonal Peneration Rate*

Peneration Rate* Trend

Labour Party (LP)
CANDIDATE
Peter Obi
Peter Obi
13
POSITIVE (+VE) RATING+
4
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
Obidient
1.45%
Zonal Peneration Rate*

Peneration Rate* Trend

People's Democratic Party (PDP)
CANDIDATE
Atiku Abubakar
Atiku Abubakar
51
POSITIVE (+VE) RATING+
14
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
OneNigeria
0.15%
Zonal Peneration Rate*

Peneration Rate* Trend

+ Rating: Percentage of people who have a positive or negative opinion of the candidate.
* Penetration Rate: Percentage of people that have used the term when communicating about the election.


Ranked
5
Region in Nigeria for Percentage of People Who Discuss Issues
2.02%
2.44%
2.82%
1.93%

Percentage of People Discusssing Issues Trend

The Major Political Issues Ranked By How Many People Discussed About It
# Issue Percentage
1Security0.69%
2Health0.46%
3Poverty0.38%
4Corruption0.3%
5Education0.3%
6Infrastructure0.3%
7Economy0.23%
8Electricity0.08%


States in the North-West Geopolitical Zone
State Percentage of People Discussing Issues APC's Message Peneration Rate1 LP's Message Peneration Rate1 PDP's Message Peneration Rate1
Kebbi16.67%---
Kaduna3.9%-1.3%1.3%
Zamfara3.05%-1.53%-
Kano1.98%-1.54%-
Sokoto1.55%-1.55%0.78%
Katsina----
Jigawa----
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main message.



Major Cities in the North-West Geopolitical Zone
City Percentage of People Discussing Issues APC's Message Peneration Rate1 LP's Message Peneration Rate1 PDP's Message Peneration Rate1
Kaduna3.57%-1.3%1.3%
Katsina----
Kano----
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main message.



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