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Geopolitical Zones

Report Dates: Thursday, January 19, 2023 - Wednesday, February 1, 2023



All Progressives Congress (APC)

ZONE
North-East
With Highest Message Peneration Rate (MPR)1
ZONE
North-Central
With Highest +VE Rating for Bola Tinubu: 18%
ZONE
South-South
With Highest -VE Rating for Bola Tinubu: 15%
Labour Party (LP)

ZONE
South-South
With Highest Message Peneration Rate (MPR)1
ZONE
South-East
With Highest +VE Rating for Peter Obi: 34%
ZONE
South-East
With Highest -VE Rating for Peter Obi: 11%
People's Democratic Party (PDP)

ZONE
North-West
With Highest Message Peneration Rate (MPR)1
ZONE
North-East
With Highest +VE Rating for Atiku Abubakar: 53%
ZONE
North-West
With Highest -VE Rating for Atiku Abubakar: 14%


Geopolitical Zones

Candidate Sentiment Rates

Zone Bola Tinubu Peter Obi Atiku Abubakar
+VE Rating -VE Rating +VE Rating -VE Rating +VE Rating -VE Rating
North-Central17.82%12.85%30.48%8.99%28.35%8.45%
North-East13.59%5.73%13.38%2.97%52.87%12.31%
North-West12.2%5.49%13.49%3.51%50.61%14.18%
South-East15.29%14.32%33.83%10.96%23.62%8.66%
South-South14.94%15.11%31.59%9.81%26.09%8.92%
South-West17.17%12.13%27.49%7.71%24.08%6.98%

Message Peneration Rates

Zone APC's MPR1 LP's MPR1 PDP's MPR1
North-Central-3.83%-
North-East0.21%1.06%-
North-West-1.45%0.15%
South-East-4.12%-
South-South-4.38%-
South-West0.01%3.06%0.04%

Discussion of Major Political Issues

Zone Percentage of People Discussing Issues Top Political Issue Discussed
South-West7.41%Agriculture
South-South3.93%Electricity
North-Central2.97%Jobs
North-East2.76%Health
North-West2.74%Electricity
South-East2.57%Electricity
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main slogan.



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