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Geopolitical Zones

Report Dates: Thursday, April 6, 2023 - Wednesday, April 19, 2023



All Progressives Congress (APC)

ZONE
North-Central
With Highest Message Peneration Rate (MPR)1
ZONE
North-Central
With Highest +VE Rating for Bola Tinubu: 20%
ZONE
South-South
With Highest -VE Rating for Bola Tinubu: 20%
Labour Party (LP)

ZONE
North-Central
With Highest Message Peneration Rate (MPR)1
ZONE
South-East
With Highest +VE Rating for Peter Obi: 31%
ZONE
South-East
With Highest -VE Rating for Peter Obi: 10%
People's Democratic Party (PDP)

ZONE
North-East
With Highest Message Peneration Rate (MPR)1
ZONE
North-East
With Highest +VE Rating for Atiku Abubakar: 43%
ZONE
North-West
With Highest -VE Rating for Atiku Abubakar: 7%


Geopolitical Zones

Candidate Sentiment Rates

Zone Bola Tinubu Peter Obi Atiku Abubakar
+VE Rating -VE Rating +VE Rating -VE Rating +VE Rating -VE Rating
North-Central20.49%16.02%30.2%9.54%15.85%2.59%
North-East14.8%7.6%18.8%4.4%43.2%6%
North-West12.55%9.48%15.89%6.94%39.92%6.54%
South-East18.13%19.53%30.82%10.18%6.42%1.32%
South-South20.12%19.94%28.8%9.51%11.21%2.25%
South-West16.98%12.85%26.67%7.95%17.59%3.09%

Message Peneration Rates

Zone APC's MPR1 LP's MPR1 PDP's MPR1
North-Central0.03%6.89%-
North-East-2%0.4%
North-West-3.07%0.13%
South-East-6.83%-
South-South-5.83%-
South-West-5.66%-

Discussion of Major Political Issues

Zone Percentage of People Discussing Issues Top Political Issue Discussed
South-West3.58%Electricity
South-South2.07%Economy
North-Central1.44%Economy
South-East1.32%Jobs
North-West1.2%Health
North-East0.8%Poverty
1. MPR: Message Penetration Rate - The rate at which people repeat each campaign's main slogan.



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