South-West Region

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Report Dates: Wednesday, January 14, 2015 - Friday, March 27, 2015

All Progressives Congress (APC)
CANDIDATE
Muhammadu Buhari
Buhari
33
POSITIVE (+VE) RATING+
11
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
CHANGE
16.37%
Zonal Peneration Rate*

Peneration Rate* Trend

People's Democratic Party (PDP)
CANDIDATE
Goodluck Jonathan
Jonathan
14
POSITIVE (+VE) RATING+
38
NEGATIVE (-VE) RATING+
Percentage of people who have a positive or negative opinion of the candidate.

Rating+ Trend

CAMPAIGN MESSAGE:
TRANSFORMATION
2.12%
Zonal Peneration Rate*

Peneration Rate* Trend

+ Rating: Percentage of people who have a positive or negative opinion of the candidate.
* Penetration Rate: Percentage of people that have used the term when communicating about the election.


Ranked
2
Region in Nigeria for Percentage of People Who Discuss Issues
14.21%
11.54%
13.17%
10.42%

Percentage of People Discusssing Issues Trend

The Major Political Issues Ranked By How Many People Discussed About It
# Issue Percentage
1Corruption7.32%
2Economy2.83%
3Security2.48%
4Jobs2.05%
5Electricity1.49%
6Health1.27%
7Education1.27%
8Poverty0.64%
9Agriculture0.42%
10Infrastructure0.07%


States in the South-West Geopolitical Zone
State Percentage of People Discussing Issues APC's Message Peneration Rate1 PDP's Message Peneration Rate2
Ekiti10.1%16.83%4.33%
Lagos13.89%15.54%2%
Ogun12.46%12.81%1.42%
Ondo6.25%9.38%-
Osun21.43%16.67%1.19%
Oyo8.11%14.86%-
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"



Major Cities in the South-West Geopolitical Zone
City Percentage of People Discussing Issues APC's Message Peneration Rate1 PDP's Message Peneration Rate2
Abeokuta15.25%16.95%5.08%
Ibadan9.68%16.94%-
Lagos12.16%15.43%1.69%
1. The rate at which people repeat All Progressives Congress's (APC) Presidential Campaign's main message "Change"
2. The rate at which people repeat Peoples's Democratic Party's (PDP) Presidential Campaign's main message "Transformation"



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